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Cloud Computing Isn’t a Cure All: It’s Part of a Bigger Solution Featured

Cloud Computing Isn’t a Cure All: It’s Part of a Bigger Solution "Wonderspaces"

COVID-19 has changed how we do business and the way consumers approach the market. The burden is increasingly on business leaders to adjust to the demands of the market and consumer behavior. How? Besides embracing cloud computing, it’s important to question whether things are actually working - if your tools and processes align with delivering for the customer.

Be an Iconoclast

Technology is only one component of business growth. Attitude is everything. We need to keep leveling up our value to the customer by enhancing how we deliver brand values. We do this by continually seeking to improve the organization. This involves assessing what’s actually working, what tech is effective, or at least what can improve key processes.

COVID-19, more than any other event, forced us to question how we work. It’s made us re-evaluate the framework for success, and how we accomplish our goals. Success during the pandemic required leaders to adopt an iconoclast mindset to adapt and succeed. Despite COVID-19 causing standstills and even drops in sales or activity in some industries, business kept moving.

Organizations pivoted their strategies and harnessed the could to remain active and even prosper during the pandemic. They were iconoclasts because they had to break traditions and even alter the way they functioned or were supposed to run their business. An iconoclast is an individual who challenges the prescribed way of doing things, designs a better way, and executes a plan for change. When it comes to harnessing the best technology to speedtrack your growth past COVID-19, these are critical steps.

Question Your Tech

Are your current tools really doing what you need them to do? Or are you struggling to manage too many apps?  Is your automation sufficient or is your team struggling to make deadlines and must reconcile data more than interact with customers? These are all essential questions to ask about your IT tools. Assess what’s working, what isn’t, and what you need. This is how you can begin to fill the technology gap. This is done by using reliable technology and a tailored approach to fulfill business objectives. You can’t just look for an immediate fix, but an investment for your future. Adaptability is the way of the future, so this must be a core staple in your IT.

Define Your Digital Workplace

The idea of ‘an app for that’ just doesn’t cut it anymore - despite it being a long-standing accepted idea. There are too many! Lack of flexibility and customization features will inhibit your ability to adapt to changes and new business goals. Consider how technology will scale and enable you to build on top of it as you pivot and grow.

This is why IT platforms are a stronger investment than one-off applications. IT platforms provide high-level flexibility and a host of other interconnected solutions equipped to work together to consolidate data and increase efficiency. This also eliminates the problems and costs of IT integration. Quality over quantity, remains a strong virtue in the iconoclast mindset.

Define and Execute Your Solution

Cloud computing technology on its own is not the answer. Business leaders must take ownership of said technology and use it to create their own solutions. Being an iconoclast doesn’t just mean questioning how things are working or whether they’re working. You must engineer your own means of success. When it comes to business tools, prioritize flexibility, consolidation, and scalability. If the tech is sufficient with these, you can pivot and adjust however you need.


Tony Zorc is an Iconoclast, Founder and CEO of Accounting Seed, technology entrepreneur, ForbesBooks author, and CPA for 20+ years. He embodies iconoclasm, the idea of challenging the prescribed way of doing things and coming up with a better, more innovative solution. Accounting Seed – the world’s first accounting platform – is disrupting the cloud accounting industry and has over one thousand customers and fourteen thousand users, and has sustained double digit growth for over ten consecutive years. A father, leader, person of faith, and avid CrossFitter, Tony brings a rare mix of personal and professional experience to the table and seeks to inspire other leaders to create innovation in places where innovation is scarce. Tony has a degree in accounting from Hope College. His new book, Iconoclasm: A Survival Guide in the Post-Pandemic Economy, is available on Amazon, and through all major booksellers.

You can connect with Tony via, or on Instagram, Facebook, LinkedIn and Twitter.

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