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Make Certain Your Cloud-Based Services Will Perform During This Holiday Season Featured

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Cloud computing has been around for over two decades, but most businesses are yet to realize its importance in service provision. Despite the potential that this technology has shown in enhancing operational efficiency, reducing cost, or competing favorably with other businesses, many businesses are yet to implement it. However, according to the International Data Group, over 69% of businesses are already using cloud technology, with another 18% planning to implement it at some point. This shows that the technology is receiving widespread adoption in organizations, despite a number of them being left behind. As a retailer who already uses the cloud during this holiday, there might be many challenges. However, you must ensure that your-cloud based services will perform better during this holiday season. Here is what you need to do and what you must understand as you intend to serve customers.


  1. Accommodate more mobile traffic

Many people are now using mobile phones to shop compared to desktops. This means that mobile traffic has increased significantly, and things can worsen as we enter the holiday season. Research shows that the past holiday rush has led to skyrocketing traffic that sometimes overwhelms the existing infrastructure. Mobile traffic has been outpacing desktop traffic since 2014, ushering in a new era for marketers and retail firms. With this trend showing no signs of slowing, there is also a challenge of increasing cyber-attacks and DDoS that organizations must plan themselves for. As we usher in another holiday season, prepare your cloud and on-site infrastructure for these.

  1. Prepare for outages

Given the immense traffic from customer devices, your infrastructure might be overwhelmed. The DDoS attacks will not make this any better. With the upcoming busy season, it is not always an easy time to make money because challenges keep cropping up. Poor performance of your website can cause lots of lost revenue, with history showing that many retail brands end up disappointing their customers. For this reason, brands spend time preparing their websites and mobile apps for a busy holiday season by increasing their cloud storage space, testing, and measuring performance. How you handle traffic and outages determines the view of customers on the image of your company. Position yourself as a technological leader, considering that there are no second chances if the outages affect the experience of your customers.

  1. Test all your cloud platforms

What works during the other months of the year might not necessarily function when there is a lot of traffic. Your platforms will make no sense if they cannot do the job accurately when they are stressed. This makes it sensible for businesses to test their systems model heavy traffic and identify the pitfalls or bottlenecks before the season begins. Run thousands of user tests against your routine to ensure that your website and applications can handle a sudden surge in the number of visitors. Even if the number of users will not necessarily hit the number, the distributed-denial-of-service attacks might make things worse.

Generally, with the holiday season beckoning, cloud infrastructure will play a crucial role in serving customers. However, this does not mean that you need to stick by the space you had before. Instead, you must continuously monitor the activities and traffic and get cloud-based services that address the traffic well. Keep testing them to ascertain that they are up to the task regardless of the amount of traffic. Find smart testing solutions that can predict what might happen and fix these problems appropriately. This will be the beginning of a smooth shopping experience during holidays.

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Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

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