Despite artificial intelligence (AI) being a relatively new technology, it is already taking almost all industries by storm. Not only is it a buzzword in the media today, but it is also one of the biggest discussion points among corporate leaders and email marketers. From bots to enhanced personalization, the potential implications of AI in marketing are more than interesting to discuss. Despite many marketers being in the dark on how they can use AI to their advantage in today’s business, many have been struggling to understand the possible advantages it offers. To help you understand how AI can take your business to the next step, here are some ways which AI can improve your email marketing program.