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Sasan Goodarzi, IntuitIntuit has defined its target market for the new QuickBooks Online Advanced. In a webcast of this week’s Investor’s day presentation, EVP Sasan Goodarzi, who will take over as CEO in January, said the company’s target for Advanced is companies with 10 to 100 employees.

“We believe there is a huge opportunity because these customers are overserved,” Goodarzi said. He did not define overserved but probably meant the available midmarket products are too much software and too expensive for this segment. Described as suited to customers who outgrow QBO Plus, Advanced was released to a “larger group of small businesses” than in the earlier stage of a test, according to post this month on Intuit’s Firm of the future webpage by Ariege Misherghi, who leads Intuit’s accountant program. Advanced can serve up to 25 users. “We’re currently exploring options beyond 25 by working with customers who have more users,” she wrote. Intuit has also introduced a new support and training program, Priority Circle, for users of Advanced and QuickBooks Enterprise Solutions. Mishergi’s post defined the desktop-based QBES as more appropriate manufacturing and wholesale businesses because of its inventory capabilities. 

Last modified on Wednesday, 31 October 2018
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Bob Scott

Bob Scott has been informing and entertaining the mid-market financial software community with his email newsletters for 10 years. And he has been covering this market through print publications for 18 years, first as technology editor of Accounting Today and then as the Editor of Accounting Technology from 1997 through 2009. He has covered the traditional tax and accounting profession during the same time and continues to address that as executive editor of the Progressive Accountant.

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