Consolidation in the Cloud Computing Industry

Developments in cloud computing have spurred many businesses and organizations to leverage the power available in this 21st Century technological paradigm. Cloud providers are constantly honing their offerings and introducing new methods to attract and serve their customers. They are also jockeying for position as they strive to increase their share of this very lucrative market. Amazon currently leads providers with 33% of the cloud infrastructure services market. Google, Microsoft, IBM, and AliBaba are the other large players in the field. They all are following accepted business practices and searching for ways to bolster their customer base.

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