Cloud computing is often viewed as a solution to business problems. But not all cloud offerings are designed to save companies money or enable them to be more competitive. The cloud can also provide less easily-quantifiable benefits for individuals and organizations.

The PGA Tour is committed to enhancing the experience of its fans via a new partnership with Amazon Web Services (AWS). They are introducing new ways to provide PGA Tour content to their fanbase who have been restricted from attending tournaments in person due to COVID-19 safety and health protocols. These innovative options offer the Tour’s streaming audience a customizable experience that will complement the eventual return of on-course fans. 

The National Football League is arguably the most popular spectator sport in the United States. Its season-ending Super Bowl extravaganza is watched by hundreds of millions of viewers worldwide and is the cause of many unexplained absences from work the following Monday morning. The league has embraced the power of cloud computing in a variety of ways intended to enhance the fan experience as well as help team management and players improve their ability to compete.

The high-powered vehicles competing in Formula One Grand Prix races are backed by equally high-tech teams of technicians and engineers. These teams make extensive use of cloud services in their quest to defeat their rivals and cross the finish line first. With margins of victory measured in the hundredths of seconds, Formula One teams strive to gain an edge by employing cutting-edge technology.